

(Nor could they rely on second and third-tier groups like Slaughter, Trixter, and Firehouse, none of whom had the songwriting chops to take up the mantle.) Although the network played the hell out of the “Enter Sandman” video, it needed other rock bands to fill the void. MTV clearly knew they couldn’t just keep clinging to bands like Poison, Warrant, and Mötley Crüe in the middle of its sustained peak as a music tastemaker for the United States. Plus, Bon Jovi remarkably turned out to have the pop sensibilities necessary to transition from hair metal into a mainstream rock act.
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Their single “You Could Be Mine” was tied to the biggest movie of the summer, Terminator 2: Judgment Day. Likewise, Guns N’ Roses-already grittier than their ’80s brethren-were about to unleash the massive Use Your Illusion records. Van Halen’s established brand kept them going strong, at least for that album cycle. In this new environment, only a few hard rock bands from the ’80s could still thrive. Metallica had been an MTV staple in the late ’80s with their high concept video for “One”, but with a new album that merged their trademark heaviness with radio-friendly catchiness, the band essentially blew away the lingering vestiges of hair metal. The song is loads fiercer than “Poundcake” due to its thundering drums and irresistible riff. However, its music video, featuring numerous scantily clad women and the band performing on a stage with thousands of bright lights in an otherwise empty space, definitely feels like a relic of the hair metal era.Ĭontrast that with Metallica‘s “Enter Sandman”, released at the end of July 1991. That track has some kick, particularly with Eddie Van Halen occasionally playing his guitar with a power drill. Van Halen, who were never really a hair metal band, started the summer off with “Poundcake”, the lead single from their album For Unlawful Carnal Knowledge. By the summer of 1991, North American audiences were starting to get tired of the dominant rock/hair metal of the 1980s.

Pearl Jam were the right band at the right time, or, rather, one of several right bands at the right time.
